Interior studio. Design store. Art gallery. Juhla does a lot—a whole lot. As if that weren’t enough, owner Dorien Boven is also the expert in this year’s season of the TV show Blind Gekocht. In this interview, she talks about the impact of Juhla’s rebranding. “You are truly dedicated to your craft—you can feel it in everything.”

Why did Juhla need a rebranding?
We designed our previous logo ourselves, but it no longer matched the image we wanted to project. On top of that, we were about to move into a larger space. A professional rebranding was necessary to take that step.

What was your first impression of the proposal?
We weren’t presented with just one, but three different identity concepts. This concept immediately stood out to us. The new identity is trendy, catchy, and to the point. It aligns perfectly with our values and vision. We did have to get used to the bold red color, but after testing other options, we were 100% convinced.

How did your customers react?
We received a lot of positive feedback. The rebranding fits beautifully in our new store space. We also notice that the new look resonates well on social media. It’s hard to say if this has directly led to more customers, but we do see clear growth, and business is going well.

What did you appreciate about our approach, and what could be improved?
You radiate expertise and truly understand your craft. We expected a great result—and we got one. The fact that you are also wonderful people makes working together even more enjoyable. What could be improved? Perhaps even more guidance in the execution phase? But of course, that’s also a budgetary decision.

Would you, Lex & Turner, now recommend RCA Brandstudio?
We already have—multiple times. So, yes. 🙂
Seeing is believing.