From BVVM-UPCA to Becobra
A NEW CHAPTER
Some names stick, others… not so much. That was certainly the case for BVVM-UPCA. The organization, which represents the interests of insurance brokers and risk advisors in Belgium, needed a strong and recognizable identity. Enter Becobra.
RCA Brandstudio developed a complete rebranding, a clear brand story, and impactful deliverables to ensure a seamless transition.
Website
becobra.be
A POWERFUL VISUAL IDENTITY
We chose a striking and recognizable royal blue color. This shade not only conveys authority but also ensures maximum visibility, especially in the crowded digital landscape.
The use of royal blue, combined with graphic elements, gives Becobra’s visual identity a unique look. This combination helps the brand position itself clearly and stand out instantly to its target audience.
THE 'B' AS A BRAND ICON
The Becobra wordmark plays a crucial role in its brand identity. The ‘B’ is dynamic and moves—opening and closing—symbolizing accessibility and flexibility. This represents how new members ‘connect’ with the organization.
This motion and the use of the ‘B’ are consistently integrated across various communication materials, including animations, social media posts, posters, and other brand expressions. This visual consistency ensures a recognizable and professional presence, reinforcing the brand’s impact.
WHERE EXPERTISE MEETS COMMUNITY
A strong identity goes beyond visuals. Becobra is more than an industry association; it is a thriving community of experts who help businesses grow through strategic risk management and innovative insurance solutions. Through collaboration, knowledge sharing, and advocacy, Becobra elevates the entire sector.
IMPACTFUL DELIVERABLES
To support Becobra’s launch and positioning, we developed a range of materials:
- Launch Event Video – A powerful introduction to the new brand.
- Templates – Ensuring consistent communication with members and stakeholders.
- Stationery – Branded applications such as business cards, letterheads, and digital signatures.
THE RESULT: A BRAND THAT STICKS
Becobra is now a name that resonates within the industry. The combination of a strong visual identity, a clear brand story, and strategic communication tools ensures that Becobra is ready for the future.