Belform
FOR REAL LIFE
With Belform, Recor Group presents the latest addition to their collection: a new line of durable seating that can withstand heavy use. Lex & Turner created a playful, quirky brand identity that resonates with the dynamic nature of family life.
Website
recor-group.com
FUTURE-PROOF
Belform's visual brand identity is consistently applied across both online and offline media, including seat labels, banners, brochures, and a webpage. These assets provide a solid foundation for adapting to future market developments and trends. This ensures that Belform can maintain its unique identity in a rapidly changing industry.
LIFESTYLE
The photography emphasizes the authentic and energetic lifestyle of families. The images capture genuine connections and fun in a relaxed style, portraying family life in a real and relatable way.
Belform sofas are designed to withstand the demands of family life, from delightful chaos to energetic kids and pets. To encapsulate this, we first identified the brand values and crafted the Belform brand manifesto, which articulates the brand's promise.
VIBRANT COLORS
Belform's color palette is vibrant yet balanced, reinforcing the brand's unique identity and setting it apart from Recor's more traditional color scheme.
FUN(CTIONAL)
Belform's logo is quirky and full of character, defined by playful curves. It exudes a sense of fun while highlighting the furniture's sturdiness and playful nature. The icons visually convey the versatility and various features of the furniture.
FOR LIFE
Belform is not about "fast furniture." The seats are made "for life." By adding "real," it becomes clear that we aim to emphasize real, authentic family life.
The word "for" is given a different meaning each time and adapted to various situations, such as "For sticky hands," "For disco dancing," and "For doing absolutely nothing." This approach adds individuality to the tone of voice and highlights the versatility of the seats.
