UMSC

REBRANDING

Another benefit of being a branding agency? That sometimes we get to work with people and organizations who are (much) smarter than us. UMSC (University MS Center) is such an example.

Website
uhasselt.be/umsc

The University MS Center (UMSC) aims to be an internationally focused center where cutting-edge scientific research in multiple sclerosis (MS) is conducted.

The new brand identity had 2 objectives. a) Put UMSC on the international map and b) create a branding that stands out in the medical community.

For the logo, we chose a clean font. The focus is on the name UMSC. With the letters from the logo we created graphical elements to vary in the different effects.