Zien

BRANDING A RETAIL START-UP

Lien is a young entrepreneur who's obsessed with everything glasses. After working in the eyewear industry for several years she decided to set up her own shop, combining her skills as an optometrist and her love for designer glasses. And so 'Zien' was born.

* ‘Zien’ is Dutch for ‘seeing’

Website
zienoptiek.be

Photography
Renaat Nijs

Zien offers exclusive - sometimes obscure and innovative - eyewear brands in a cozy retail shop in Lien's old hometown. Zien's brand appearance needed to do two things: Appeal to the designer-glasses-connoisseur without scaring away locals. So we sought out to create 'balance without blandness.'

Logo: wordmark

The stylish typography and tight lock-up are perfect for accompanying the designer glasses on offer. The square shapes hint at eye tests typically associated with optometry. Minimal yet playful, balanced without blandness.

Typography

Opting for a single typeface keeps things looking clean and consistent with the visual identity. Space Mono is a fixed-width typeface built on a geometric foundation that matches the wordmark perfectly.

Colour

Zien's brand identity doesn't exist in a vacuum; it's a real place! That's why it made sense to use the warm clay color - found throughout the shop's interior - as a foundation.

Icon

Additionally, we designed an icon suitable for many modern applications where a square or round format is necessary. Simple, relevant, distinctive and recognizable on any scale.